The book explores how Digital Product Passports and AI are redefining a New Made in Italy within the EU Green Deal, bridging the gap between tradition and innovation through transparency, sustainability, and digitisation. Clear and accessible, it addresses both professionals and non-specialists, aiming to foster widespread awareness around ecological transition. It includes a research-based glossary with AI-generated images, providing readers with conceptual and visual tools to understand the new lexicon of the circular economy and emerging paradigms of contemporary design.