What are the ingredients for launching a successful business? In this book, Stefano Versace, an Italian entrepreneur and founder of the biggest chain of Italian gelato shops in the USA, tells us how he made his dream come true. Stefano Versace starts at the very beginning and matches every business element with an ice cream flavor, "Because the best way to do business is by always looking at its tasty side," he says. This book reveals a great story, filled with the protagonist's same passion, a lots of lessons and inspirational facts.