The aim of the book is to provide students with a first introduction to the topics of business analytics and is divided into two parts. In the first part, students are exposed to methods of prescriptive analytics, with the aim of allowing them to approach the use of models and translating business problems into mathematical models. In the second part, descriptive analytics methods are discussed, which allow students to extract information data to make better informed business decisions. The book is completed with digital materials with exercises to identify a model, implement data, solutions and sensitivity analysis.