The smartest business leaders today know that a healthy, robust culture is the key to organizational success. Unfortunately, most culture improvement initiatives come from the top down and, therefore, fail to deliver the desired results. Culture-change guru Frank Devine takes the opposite approach. He helps a broad range of top-tier organizations develop, launch, and execute culture improvement strategies from the bottom up-and now he shares his methods with you. Rapid Mass Engagement explains how to empower your workforce to drive culture change, which frees management to focus on nourishing and sustaining it. You'll learn how Devine has moved the dial for organizations of all types-and how you can use his methods to quickly improve key metrics, drive organizational breakthroughs, increase social mobility, and boost revenue and profits for your own business. Devine's approach is built on three pillars: mass employee engagement; leadership designed to support culture change; continuous improvement expertise Rapid Mass Engagement describes how some of today's most successful business leaders have leveraged employee-driven culture change to maximize value to customers and reduce costs while helping to create a genuinely competitive, employee-owned culture. !t shares how change happened much more quickly than any of them expected.