In the last two decades, Qatar has decided to invest in two key assets for its socio-economic development: sports and education.  The two are closely related by the values and opportunities they carry and deliver to a country's population. Following these investments, Qatar managed to get awarded with the organization of the 2022 FIFA World Cup, making it the first time in history that this global event takes place in the MENA Region and is held in winter due to climate constraints. However, the fact that the next FIFA World Cup will be hosted by Qatar does not come out of the blue. Qatar has been investing in sports for some time now, including it at the top of its agenda. Qatar's National Vision 2030 states that the country aims to become an advanced society capable of sustaining its development and providing a high standard of living for its people. Facts and initiatives are described in an authentic way through interviews and contributions from the main players involved in this transformation, highlighting good practices and controversies.