The evolution of doing design in Italy is steady and progressive, following the inclination to consider the design process as a characterizing element of innovation. The project has become an industry, culture is its raw material and historical continuity is the premise of its credibility. The evolution of the project process has become a fundamental concept - believing in the possibility to improve the way of conducting certain activities, to imagine impossible meetings and clashes between things, constitutes a leading field of exploration. Planning the project is the first concrete action that determines originality.